University of Massachusetts Dartmouth, 16.07.2008: Social Media in the Inc. 500: The First Longitudinal Study

University of Massachusetts Dartmouth, Center for Marketing Research, 16.07.2008: Social Media in the Inc. 500: The First Longitudinal Study
by Eric Mattson, Nora Ganim Barnes, Ph.D.: "The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations."

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