Tuesday, November 21, 2006

The Blog Herald, 18.11.2006: The ROI of Blogging at

The Blog Herald, 18.11.2006: The ROI of Blogging at
by Tony Hung: "It sounds like the substance of their data includes analyzing 9 fortune 1000 bogs, and interviewing 5 “thought leaders”. Li and Stromberg acknowledge that measuring the ROI of blogs can be a tricky thing, since the metrics will depend on what the purpose of the blog is for."

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