Thursday, September 03, 2009

McKinsey Quarterly, 01.09.2009: How companies are benefiting from Web 2.0

McKinsey Quarterly, 01.09.2009: How companies are benefiting from Web 2.0
by Business Technology Office: "The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business."

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