by Dion Hinchcliffe: "The inimitable Fred Wilson concluded yesterday in 'Why Social Beats Search', that '[m]achines can help us find what is good. But with the help of machines, our friends and trusted sources can and will do that even better.' This statement capped off a fresh debate over the weekend about automated, keyword-driven 'McContent' creation that started when Michael Arrington posted about 'the end of hand crafted content'. Richard MacManus also explored the same issues in 'Content Farms: Why Media, Blogs, and Google Should Be Worried'."
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