Friday, October 06, 2006

Forrester, Charlene Li's Blog, 02.10.2006: Calculating the ROI of blogging

Forrester, Charlene Li's Blog, 02.10.2006: Calculating the ROI of blogging
by Charlene Li: "One issue that keeps coming up over and over again is how to measure the ROI of blogs. I’ve written about this in the past and have been stewing over how to go beyond the intangible “blogging is good for your business” exhortations to quantify blogging’s benefit to organizations."

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