by Daniel Roth: "in May 2007, he launched Project Better Place, the world's first global electric-car grid operator (he later dropped 'Project'). He had no cars, no test site, and no electrical engineering or auto experience. It wasn't even clear that consumers wanted change. They were paying $3 a gallon, painful but bearable. On a mission to end oil and about his plans for an ubiquitous support infrastructure for electric cars."
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